- Free Blog Traffic - How to Get More Traffic to Your Blog
The question faced by most marketers is “how to get more traffic to your blog?”. After all many niches are extremely competitive these days and without good, targeted traffic, your blog may as well be notes in your journal.
There are some things to consider before you initiate your free traffic generating plan. You could always pay for your traffic, through paid links and PPC ads, but this is about the kind of traffic you get fo’ nuttin’. If you’re starting out inour business with a minimal budget, that's the kind of traffic you need.
Where is your free traffic going to come from? You’ll have 2 main free sources; links from other websites, directories, and blogs, and SERPs. You want to get balanced traffic and not be too dependent on the search engines, who are notoriously fickle. You can be getting great traffic numbers from them one day, and way down in the results the next.
Links are great for two reasons. You’ll get visitors from the link itself, and you’ll get a vaunted backlink, one of the most important things in the algorithms most search engines use to rank web pages. To get targeted links in to your blog there is one tool that I’ve found to be extremely effective; the blog carnival.
Blog carnivals are themed blog events that are hosted by bloggers. In such an event other bloggers are invited to submit their postings to the host blogger, who then posts links to the submitted posts in a post of their own called a carnival. It doesn’t take a rocket scientist to see the potential of such an event, especially for a business owner with a new blog, and relatively few inbound links.
Some carnivals will include any post that’s submitted, while others are extremely picky and only include the best 5 or 10 posts they receive. The great thing about carnivals is that they themselves tend to get ranked fairly highly by the search engines, and you can get traffic from them.
Where they shine however, is that they generate inbound links, and some bloggers have removed the “nofollow” tags from their blogs, meaning that you’ll get the full benefit of said links from the search engines to help increase your search engine rankings. In addition, you can choose the anchor text of the links, allowing you to build search engine rankings for your selected keywords and phrases.
Some of the carnivals have fairly high readership and you can get significant traffic from them if you have compelling post titles. You should also include a brief description of your post, both to assist the host, (although sometimes they’ll not use it, due to the theme of the carnival) and to provide exactly the content you want around your link. You’ll also get to showcase your writing talent and post content, which can help you get regular readership and subscribers, a real boon to your marketing efforts.
The other thing that you must do to ensure high rankings in the search engines is to optimize your posts, including the post titles. I wrote about this in a previous post with regard to search engine optimization. It is key that you title your posts so they read exactly as the keyword phrases people are searching for. There is a more in depth discussion of keyword optimization in a previous post on how to increase targeted web site traffic. The same thing applies to blog post titles as the titles for web pages.
These things should help you get more free traffic to your blog. Good luck and Good Business!