Home Based Business Success

Face it, if you operate your business in the online space, targeted web traffic is the difference between the success and failure of your business. If you are primarily selling off line, increasing traffic to your website can provide a dramatic revenue boost for your business.

In may last post I discussed some great, but more traditional ways to increase online traffic. In the last year or two, there has been a great furor over so called “Web 2.0” and how it can be used to greatly increase web traffic as well. Web 2.0 refers to the growing number of extremely popular user generated content sites, such as facebook, youtube, digg, reddit, del.icio.us, and myspace. In addition web 2.0 can include other businesses that could only exist in the online space, such as eBay, Google, and Yahoo.

Web 2.0 offers some amazing traffic generation possibilities and can generate tremendous interest around a site, blog post or on-line article in a very short time. In the past you’d have 2 choices to get targeted raffic to your site;

1)                          Wait for your page to get indexed, get links to build traffic and page rank and let the organic traffic come in. In time you could build up huge amounts of nicely targeted traffic this way, but it took time, sometimes months or years.

2)                          Use PPC or other forms of on-line advertising to send traffic to your site. This method is very effective, but can also be very expensive. The number of marketers that have lost copious amounts of money using PPC advertising is large and distinguished.

 Web 2.0 offers a way to circumvent the old traffic generation methods and get a huge amount of traffic to your site in hours or minutes, instead of months or years. The best part for marketers and business owners is that it is free. You won’t have that huge drain on  your marketing budget that PPC advertising can bring. Obviously free targeted traffic mean ROI is infinite.

If you are setting up a site these days, one of your first orders of business after it goes live and content is built out to the point where the site offers value to the visitor, is to get exposure on some of the web 2.0 sites, such as digg, del.icio.us, or stumbleupon. If visitors feel your content is valuable they’ll vote to drive it to the front or top of the appropriate site. That will create a (cliché alert) veritable traffic explosion for your site and a big smile for you. In future posts I’ll go into greater depth on just how to use these web 2.0 sites to drive more traffic to yours.

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